Q: Do you trust "daily" AI videos suggesting at least 3 new OM System cameras in 2026? Looks more like a campaign to throttle OM System's sales.

May 25, 2026

The worst counter-marketing campaign ever...

Last update: 25th May 2026

Honestly, the thought of becoming an influencer turns me off when I see things like astroturfing and misleading information, not to mention how some brands completely disregard loyal customers. That's why I keep this blog free from paid advertising. Lately, I've noticed weekly AI-style videos claiming OM System is launching three new cameras in 2026. Considering the past five years, that sounds a little too optimistic, right? Imagine working on the next video about the OM-1 III, with the AI "agent" having a clear view of diverse corporate & promotional materials in the office. If the CEO knew, he probably would’ve had the marketing director resign before the next AI channel went live.


Study the camera box. Which manufacturer comes to mind first?


It's sad to see "respected" influencers echoing the same content in YouTube videos and live shows. I noticed the same script from different voices and new AI YouTube channels. More recently, AI videos started comparing the L-10 from Panasonic to the OM-3. I trust you won't fall for this latest marketing scam by delaying your OM System purchases. The OM-1 II, OM-3, and OM-5 II are some of the best M43 cameras in 2026. OM Systems stayed committed to M43 photographers over the past five years with excellent M43 cameras and pro lenses. Could it be that some competitors aren't ready for a new and exciting customer segment with upgraded versions of the OM System EP-7 and the E-M10 IV?

Siegfried

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