Last update:- 1st October 2026
OM System announced a new PEN mirrorless camera on Monday, the 9th of September 26. Except for YouTubers discussing photography with Olympus and OM System equipment, others resurfaced for the first time to present the new PEN following the OM-3 launch in January 2025. It was amusing to see the instant love and joy over the fifth variation of a 12-year-old Pro mirrorless camera.
One could literally repeat the top 5 OM System sales arguments after the third YouTube video, which is perfectly fine, as corporate press events are done like this for years. It's normal to work with press representatives and to place a print-ready article or script in each press package. The difference is, one never saw a line like, "The article is sponsored, but I am free to report my thoughts." The contrast between the final 10 years of Olympus innovation and the past 5 years with OM System reminds me of this small community of influencers admiring the Stone Age, where size matters.
See this video discussing color profiles with the OM-3.
Does the above segmentation strategy look like a something supporting the next 10 years?
There is something special about professional Olympus or OM System cameras. It's always a joy to see the excitement when someone get to know the EM-1. The popularity of cameras like the E-1 & 3, the EM-1 series, and the EM1X are great examples. The Olympus EM-1 II introduced many photographers to the MFT segment, and the EM-5 series enjoyed a distinct enthusiast preference, which made the EM-5 III and the first OM-5 obvious progress. It's almost disrespectful to repurpose a 6-year-old professional camera like the EM-1 III to an entry-level and low-cost camera. We can only speculate what's next for pro-level cameras like the Olympus OM1, the OM System OM-1 II, and the OM-3.
If well "designed" (repurposed), the OM System PEN has the potential to quickly become the ultimate entry-level pro camera, while the modest EP-7 has proven to be a popular everyday camera. Copying the color & mono lever from the EP-7 is an appropriate choice, as it's a more practical option than the creative dials of the OM-3 and older Pen F. The new mobile phone application (IO.Share) looks like a welcome improvement. See my Workspace update page for more information on why I removed the newer V2.5 from my PCs and reinstalled the older V2.3.2 on my MacBook and iMac.
Considering the knowledge we gained, would it be a mistake to reconsider...?
One cannot help but wonder if Workspace became an existential liability to OM System. Everything about the RAW+ format and Workspace points to innovation and a culture of designing cameras that could lead the industry. Olympus invested in loyal customers with exciting camera firmware updates and the unique RAW+ conversion concept of extending their TruePic imaging to Workspace.
Interestingly, only a few social media influencers who introduced the PEN did a comparison between the PEN, OM-5, and OM-3. An OM-5 II body costs a little more than the OM-3 on our local market. How much are you willing to spend on the OM-3 or repurposed OM-1 II? The EM-1 III, OM-5, or the new PEN are great cameras, whereas the OM-3 is a beast with its TruePic X and Quad BSI sensor.
See this interesting report about the OM-3 from Mark McGee...
Would you partner with those loving the "new" look of a 12-year-old MFT camera and repeating "bigger is better" sales lines the following day? Why not select YT channels discussing segments like traveling, farming, and sailing, where influencers could showcase the new OM System PEN camera?
The best OM System PEN video to date.
Siegfried
PS. Will the new PEN replace the PEN EP-7? The new camera was developed to target new customers, not traditional Olympus photographers. The launch price was pitched at an acceptable street price, which would rather increase than loose value if the OM marketing team continues doing an excellent job. That means the Olympus EP-7 will become an even more appealing secondhand alternative. The Pen EP-7 is and will continue to be an excellent low-cost and everyday creative alternative.
The Olympus PEN EP-7 has been one of the most popular everyday cameras...
All the photos were taken with my Olympus EP-7 and 17 mm f/2.8 lens.






























































