Last update:- 16th September 2026
OM System announced a new MFT mirrorless camera Monday, the 9th of September. Except for those YouTubers posting regular videos about Olympus and OM System cameras, it was the first time other influencers discussed an OM System camera since the OM-3 launch in 2025. It was amusing to see the enthusiasm and instant love for a repackaged, 12-year-old mirrorless concept from Olympus.
One could literally list the top 5 sales lines from OM System after the third YouTube video, which is perfectly fine, as corporate press events were done like this for years. It's normal to work with the press and to include a print-ready article or script in each press package. The difference is, one never saw a line like, "The article is sponsored, but I am free to report my thoughts." The contrast between the final 10 years of Olympus excellence and the past 5-plus years with OM System reminds me of a small community of influencers returning to the stone age, where size matters.
See this informative video on color and the OM-3.
There is something special about a professional Olympus or OM System camera. It's always a joy to see the excitement when someone purchases a used EM-1. The popularity of cameras like the E-1, the E-3, the EM-1 series, and EM1X are great examples. The Olympus EM-1 II introduced many photographers to the MFT segment, and the EM-5 series enjoyed a distinct enthusiast preference, which made the EM-5 III and the OM-5 obvious developments. It's almost disrespectful to take a professional camera like the Olympus EM-1 III and diminish it to just another low-cost product. We can only speculate what is next for pro-level cameras like the Olympus OM1, the OM System OM-1 II, and the OM-3.
If well "designed," the new OM System PEN has the potential to quickly become the ultimate everyday camera. A much more modest EP-7 has proven to be a popular everyday camera. Copying the color & mono lever from the EP-7 was an excellent choice, as it's a more practical option than the Pen F and OM-3 creative dials. The new mobile phone application (IO.Share) looks like a welcome improvement, and the updated version of Workspace is quick and a pleasure to use. I had some initial performance issues with the newer version, which can happen while the new version updates an existing database. See my Workspace update page for more regular updates.
I wouldn't partner with influencers who fall in love with a 12-year-old concept and tomorrow promote the idea that "bigger sensors are better." Why not target customer segments, like farming, sailing, and house renovations, where every influencer could showcase an OM System PEN camera?
Folks, I used Workspace V2.5 when discussing the RAW+ format.
Siegfried
The Olympus PEN EP-7 has been one of the most popular everyday cameras...
All the photos were taken with my Olympus EP-7 and 17 mm f/2.8 lens.







































