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Sunday, March 31, 2019

Olympus WorkSpace How-to page.....

Summary of the TIPS you will find on this page:-

1. How to link your favorite Image Editor to WS?
2. How do I add my preferred Data to the MY (Exif) list?
3. How to change variables or settings fast in WS?
4. How do I save a new Color Profile I am working on or completed?

Olympus WorkSpace editing window

1. How to link you favorite Image Editor to WS. 

Many Photographers prefer image editors like Photoshop, Lightroom or DXO. With WS you can now link your favorite Image Editor to the EX button. Go to Settings and follow the illustration below.

Now you can apply basic RAW corrections in WS and benefit from the Olympus jpeg engine. When done transfer the processed file to Photoshop or Lightroom. The transferred file is a .tiff file basically retaining all the RAW image information.

You could do the following in PS:-
- Transform the transferred image Layer to a smart object
- From the PS Filter menu, select RAW convertor, open the file in the PS raw editor.
- You now have all the PS raw functions available to apply any non destructive settings.
- When done in the RAW editor, continue with any additional post processing in PS

2. How do I add my preferred Exif data to the "MY" Tab

You can now add your preferred exif data to see to the MY Tab in WS. Follow these steps:-
- Go to the "Window" menu and select "Show Properties"
- Next step is to link your preferred Exif data to the MY Tab.
- From the Camera, Image or Exif data tabs, select a data field, right click and then click "Add to my Properties"

Example, when linking the "Picture Profile" field to the MY tab, you can quickly see if there are any color profiles or unique settings included in the image file Exif data. (See illustration bellow) This is a great way to evaluate targeted or inspirational images you found on the web.

Another way to quickly check images you downloaded from the web is to hold the mouse over the downloaded image thumbnail in WS. This opens an info window as seen in the example below.

3. How to change "variables" or settings fast in WS

WS is much faster than Viewer 3. That said, sometimes it does feel slow. The reason is WS applies each adjustment before accepting a new one. This makes WS feel slow or less responsive.

How does one overcome that? See the illustration on the left. Click the field you like to change, an up / down arrow will appear. Now you can adjust one click at a time or by holding the mouse button down the value will change continuously until you let go of the mouse button.

4. How do I save a Color Profile I am working on or completed?

It can happen that you developed a new profile in WS and you like to save it or you need to do some work on it. How does one save these profiles? See the illustration below for information.

I created a "Profiles" folder to save my new profiles or those I am still working on. Saved profiles has a dual purpose, 1st one can open an image and apply the profile or one can continue work on the profile (see image below). Secondly one can apply profiles to multiple images at the same time. To apply a profile to multiple images, select the images and then select the "Load Batch Processing....." and apply.

Wednesday, March 6, 2019

Does social media influence your buying decisions?

What does a typical decision making process look like, especially the days leading up to making the decision? Our guy, John has been driving with the same tires for 3 years. Collecting his car from the service centre, the service manager advised him to replace his front tires. With the need to have new front tires, John started the buying process with the so called information search, then followed by the evaluation phase, and finally the purchasing decision and ordering new tires. Things like people's opinions or feedback or public opinion all influence John when making the decision to purchase.

The above purchase decision was a complex case and therefor linked to the information search. A repetitive purchase like buying milk is a simple process and will jump directly to the purchasing decision. What is post buying behavior? What aspects of the customer buying experience will influence future or repetitive business most? The clients post buying experience is important and is determined by the suppliers service, delivery, packaging, presentation and finally the customers experience with the product itself.

Marketeers refers to the buying process as a series of complex processes when searching for products like cameras, mobile phones or personal computers. Powerful considerations are things like friends and family feedback, group pressure, referrals, social media, brand, technology and many more.

How does Product Reviews influence consumers?

The power of opinion and agreement should never be under estimated. People place a high value on what other's say or think. Marketeers know this and they literally spend millions to "coach" clients into buying their products.

The product reviewer has become the modern trusted advisor or "personal" friend. Marketeers knows how important it is to receive a positive product review or a forum referral. A "Gold Award" can literally make or break a new product. Both manufacturers and competitors place a lot of energy into receiving the right product ratings. All is perfectly legit, it is the customer's responsibility to study, search and think.

I have been watching product reviews and the impact it has on the success or failure of new products for years. Let's take an average camera review. Some people will study reviews in detail and others will go to the summary for a quick look. In fact it has been found that people only research in-depth information after buying the product. During the information search, the product review summary is enough.

The summary section is where you find information or statements that can make or break a product. Lets list a few meaningless or "deal breaking" lines you will find in review summaries:-

- Shutter shock at lower shutter speeds concerned us.....
- The camera displayed more than average image noise......
- The camera has no external mic input, headphone output.......
- The video output showed to much rolling shutter.....
- The small sensor has limited dynamic range.....
- We concerned with the slight color cast.......

See this excellent video showing an example of such a biased or loaded review. This could be the review the presenter refers too.

Reviewers will defend themselves and they will say, I did nothing wrong, the camera does need time to start up. The question is not what the reviewer reported, the question is when to report what and is the information relevant?

Example:- Does the Olympus EPL-9 require dust and water sealing? Well one review stated the reviewer was concerned with the camera's poor dust and water sealing. None of the cameras in this segment has any sealing. Why mention sealing, was it relevant?

Reviewers do not only impact new products sales negatively, they also selectively "promote" some brands over other brands. In some cases reviewers limit the success of really great products and in other cases they promote horrible products.

Example:- Years back Pentax launched the crazy little Pentax Q. Yes it had a really small sensor but it was a fully fledged mirrorless system with a great selection lenses. Lots of special effects, great IQ for what it was designed for. This little camera was endlessly criticized. The result, no more Pentax Q. Regardless, today this is a sought after camera with a huge following.......

Another interesting example is the new Canon EOS RP. This camera was introduced as an entry level full frame camera. A quick study shows the Camera has serious limitations. It is revealing to study the reviews on this camera. Some reviews seem to purposely exclude information while others are brutally expressing their disappointment. Others will provide overwhelming positive remarks. Worst examples are those youtube reviewers flip flopping or those recognizing the camera is flawed and then "promising" readers the camera will be "fixed" with a future firmware upgrade. Imagine you the client bought this camera only to learn its not even worth to be called a camera.......

Should one study product reviews? Absolutely, go read as many as you like, see as many videos as you like. Key is to question reviewers and forum advisors and to think before accepting any advice. In many cases reviewers are lazy and they use or quote articles or lines prepared by the manufacturer marketing department.

See this article I wrote on how to navigate the social media minefield & advisors.....

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