Did you questioned the power of marketing...

Last Updated:- 11th March 2024

My wife showed me the following meme over breakfast. I enjoy the blog and the subjects we cover. I am also grateful for all the comments and emails. My blog views averaged record highs in 2023, and this year is a surprising WOW. Thank you all. I have no reason to complain. So why the notion to walk away from this blog? My wife and I received news about a healthy young mother having a sudden stroke. We saw what was coming in 2021/22 and said no, while many accepted everything without questions. I have a good feel for marketing and the power of repetition. I also studied various papers about mass formation (hypnosis) and how people are tricked into absurdity. The urge to walk away surges each time I see YouTube presenters repeating the same digital camera lines...

Paper straws or bags are part of an ongoing market survey. Why, many would say? How much does it take to survey large samples of the population? A short documentary is enough to highlight the plastic crisis in the ocean. Marketers know the population trusts their social media or TV talking heads when they accept absurdity. Self-appointed enforcers are also critical when measuring these surveys..?

The new Fuji X100VI compact camera

Last updated:- 23rd February 2024

Introduction.

Fujifilm's CEO, Teiichi Goto, announced the new X100VI high-end compact digital camera at a live X-Summit event in Tokyo on 20 February 2024. The Fuji X100VI is the 6th variation of the original X100 introduced in December 2010. The Fuji X100 series has a rich history as a high-end camera for those enthusiasts looking for a compact camera with film simulations and good image quality.

The new Fuji X100VI with IBIS and 40MP BSI sensor. The X100VI product page...

The new Fuji X100VI high-end compact camera

The Fuji X100 family of high-end compacts shares the unique X-Series look and feel and incremental improvements between models. The success of the X100 series is probably a result of consistency. Fuji X100V photographers know what can be expected from the new Fuji X100VI... 

Here is a short overview of the Fuji X100 family:

The X100 family is a range of high-end compact cameras. Many fine details like the viewfinder, ND filters, digital converters, Fuji film simulations, and many more made them a sought-after family of high-end compact cameras. Fujifilm also continues to deliver the augmented value photographers expect from a manufacturer with a history of designing and making photography equipment.

There's no reason why the X100VI should fail. It will be fun to follow this new high-end camera from Fuji. The Fuji marketing department is also respected for its consistent track record. Olympus and Fuji enjoy customer loyalty for their quality products and regular firmware updates. For example, the original X100 received significant firmware and AF updates months after the newer model.

The new Fuji X100VI (40MP) high-end compact camera.

The evolving macro environment and events of the past 3 years impacted consumer confidence and people queuing for the latest product releases. The photography segment also experienced subtle changes in the past 3 years. One of the most exciting changes is a young generation of photographers discovering used cameras like the original Fuji X100. Used cameras were never this popular.

Should one buy the X100VI? For example, does it offer enough improvements to prevent consumers from getting the more competitively priced and used X100V? Marketers are working hard to make people believe all photographers crop their photos. They won't say the older 26MP BSI sensor of the XT-4 and X100V has better low light and shadow performance than the new 40MP sensor.

The Olympus Pen-F with the 17mm f1.8 MZuiko lens.

Those who know sensor size and cropping are less critical than we're told evaluate more about the camera. One of the aspects experienced photographers evaluate is the manufacture of a camera. Fuji is an example of what photographers could expect when buying a camera. See this short video of a photographer upgrading to a new or "better" camera. He lists several good points to consider.

Most IQ differences are linked to the manufacturer's image processing preferences. Any measurable differences are often more distinct than the visual differences. The DxOMark image quality database is an example of measured differences. Any preference for a unique image look or supporting camera features is mostly manufacturer or brand-specific. It's best to first spend time with a camera...

Olympus launched the Pen-F in January 2016. It competed with the 16MP Fuji X100T. One shouldn't compare the X100 series with the Pen-F because the Pen-F is an interchangeable lens camera. The link to the Pen F is the creative, color, and high-end aspects of the Fuji X100 family. Although two radically different cameras, the Pen F and EP-7 are surprisingly competitive alternatives.

Conclusion

I have been playing with the idea of focusing on used cameras. I am also a long-term Olympus fanboy and have much joy with my aging Olympus collection. I bought my new Fuji X-T5 in January 2023 because Fuji is the closest to everything I value about my Olympus gear. Would you sell all your M43 equipment to buy a Fuji XT-5, or would you prefer to exclusively focus on the new X100VI?

I wrote an article in 2019 reviewing the EM5 III, the Olympus financial scandal, and the turnaround. Go read this short overview of Olympus from 2012 to 2020. The article raises several interesting facts and questions, like what moved Olympus to ignore a rich history of developing and manufacturing top-quality, innovative cameras and successfully manage a challenging turnaround?

The OMD EM5 III and Olympus Financial Scandal - link.

Best

Siegfried

A new OM-System Pen F II

Last Update:- 20th October 2024

Introduction.

I invite all Olympus photographers who enjoy Creative Color, and Monochrome profiles to come and dream with me about a future OM-System Pen F II. I discussed my preliminary reasons for a real OM-System camera in my OM-1 II overview. OMS has a unique opportunity to follow the visionary design achievements of Olympus while designing the Pen F II and a new User Interface. The user interface of cameras stagnated in the past 12 years because manufacturers focussed on the analog feel of digital cameras. We mainly saw higher-resolution flippy displays with new and different menu displays.

Imagine digital photographers using cameras with flippy displays and basic Aperture, Shutter, and ISO display data. Imagine digital photographers using the analog Exposure Triangle and treating digital camera sensors like old film cameras. Imagine this is the status quo in 2024 because photographers are told sensor size is everything and they should only rely on the "best" Sony image sensors.

The Olympus SCP was a great idea from the 4/3 DSLR days. Picture source.

Have you ever wondered why reviewers rejected the Olympus Pen F when it was launched in 2016? One of the many "size and capture" myths is large sensors produce better image quality with more colors. Global marketing departments pushed back when Olympus gave Pen F users more access to the TruePic ART Processor's data while tweaking their JPEG Colors with the new Creative Dial.

The Olympus Pen F continues to be a popular street photographer camera with its rangefinder styling, form factor, compact lenses, and MonoChrome plus Color Profile features. Many M43 photographers never tried Workspace to create personalized monochrome and color profiles because they were told it was "not good enough." This is the sad reality after continued counter-marketing programs?

It's fascinating that camera manufacturers never used sensor and CPU data to give us more options like calculated hyperfocal distances, Aperture plus Shutter effects, focus stacking, and fill-in flash info on the camera's display. Modern motorcars are great examples of using available processed data to enhance the driving experience. For example, how often do we increase our ISO without knowing it's possible to drop the ISO with 1EV when changing the focus and exposure combinations? 

The Pen F II user interface should display more processed data from the sensor and TruePic Processor. Please design a new user interface with a Sensor Performance Meter and more advanced features, like hyperfocal focus distances and a DOF meter. Focus on giving the photographer control while using the camera. Study this article for more about the next generation of OM-System cameras.

The Sensor Performance Meter is based on the following:-

• Keep the Aperture, Shutter, and ISO displays but add more sensor control.
• All image sensors have a Noise Floor. This is a common technical limitation.
• We control the image signal SNR and the visibility of the sensor's noise floor.
• Shutter Speed, Aperture, and ISO are part of the Exposure Formula, BUT:
• The Aperture and Shutter control the light to (exposing) the sensor.
• The ISO amplifies the image signal. Sensor sensitivity is factory set. 
• Sensor Saturation and IQ improve with more Reflected Light on the sensor.
• The reverse happens (more visible noise) when the sensor receives less light.
• The camera's Auto Exposure (default) settings focus on Good Image Quality.
• The synergy between Enhanced Raw Files, OMS cameras, and WS is critical.

Study this article for a detailed explanation of the DxO "Good Image Quality" ratings.

Study this article for more info on exposure and how to use ISO "Image Brightness."

Olympus photographers will benefit from a new Sensor Performance Meter because it will improve the understanding of sensor saturation and image noise. It will also help OM-System establish trust with M43 photographers by proactively managing the "sensor size" and AF cycle after every new M43 camera launch. See my OM-System OM-1 II overview for more about a new OMS camera...

How do Sensor Saturation and SNR "exposure" data benefit us? Because it's possible to manage the sensor's performance separately from the ISO. It lets us think differently about the ISO, Aperture, and Shutter Speed. It opens new opportunities, like using a saturated sensor at a lower ISO (image brightness) to control the highlights. We can correct our image brightness in Workspace because a saturated sensor allows us to lower the ISO and re-adjust it with the Workspace EC slider. This is why the Sensor Performance Meter has an A/B display option. See this article for more...

What more could we expect from a new OM-System Pen F II?

The quality of the new Pen F II should mirror the current model. It should have a high-sensitivity 24MP (Live MOS) BSI sensor with a smaller noise floor and an advanced User Interface. The target segment is street, family, travel, event, and hobby photographers. The focus should be creative computational features. The AF system should be a clever derivative of the EM1 III (EM1X) AF technology.

The focus should be creativity, flexibility, IQ, profiles, and a Workspace App for tablets and Mobiles. Please study the needs of your target segment for new computational and creative features.

Here are some additional suggestions for a new Pen F II:-

• Go back to high-quality metal camera bodies. Pls not like the Pen EP-7.
• New Hue and Luminance options for the camera's Color Adjust function.
• Add new Clarity and Dehaze sliders (Workspace) to the camera's menu.
• Create a function to copy and paste color information from Workspace.
• Rethink the ISO function by improving its link to the Workspace EC slider.
• This camera should have a high-res EVF and display with advanced features.
• The new Sensor Performance Meter simplifies sensor Saturation and SNR.
• A graphical DOF slider and new AF options to optimize aperture selections.
• Flexible Tonal Profiles with new options to tweak the Tonal Response Curve.
• If a brand thing, focus on the following AI "application" features:-
• Landscape DOF automation (AI) plus control.
• Unique AI features for street photographers.
• People, family events, and children AI features.
• I am no macro guy. Do they have any AI ideas..?
• Focus AI on applications and NOT image processing or autofocusing.
• ANY new TruePic image processors should NEVER use AI to process images.
• Build new creative communities to discuss and share info and color profiles.
• The focus should be flexibility, image quality, color, and wifi communication.
• 8EV IBIS, more Multi-Aspect Ratios, and quick handheld 50MP High Ress.
• The TruePic IX or X image processor with a vertical social media video option. 
• Design selective improvements for the Workspace video editing function.
• Add a basic Photoshop Layers function to Workspace with Blending Modes.
• The video capabilities of this camera should be tailored to the target segment.
• This is NOT a high-speed Pro Camera for bird and wildlife photographers.
• This shouldn't be another hybrid camera. Make it a photo camera with video...
• The simplicity of the Pen EP-7 is perfect. We need only need more features...
• Label this new OM-System camera a Pen-F II to excel in its growth potential...

Why don't "size and capture" promoters accept this illustration? This information counters the "sensor does everything" myth...

Conclusion

Every digital photographer should get the opportunity to learn more about digital cameras, especially the link between Image Sensors, Saturation, SNR, Exposure formula, and ISO amplification. In fact, it's disappointing to see YouTube presenters using the old Analog Exposure Triangle as a tool for planning and adjusting the digital camera's Optical, Exposure, and ISO adjustments. I can't help but question the seriousness of people ignoring the unique benefits of having advanced digital cameras...

A helicopter overview of the Image Signal Path, Exposure Controller, and Workspace. Study this link.

Do you know about the ongoing "grassroots" and social media action against DxOMark? I studied their image quality database while prepping for a recent article. DxO is receiving overwhelmingly biased reactions from "size and capture" promoters. Why the bias? Because DxO does not support or promote the "size and capture" theory like many camera review websites. How do I know that? Study how DxO explains image noise and SNR. This could be why there is no data on newer Olympus/OM-System cameras? My only interest in DxOMark is their IQ database. The last Olympus camera they tested was the Olympus EM1 II. It would be great to have more Olympus cameras tested...

Camera reviews are biased commercial promotions. DxOMark publishes test data one can use and trust...

Best

Siegfried