Q: Should we trust "daily" AI videos suggesting at least 3 new OM System cameras in 2026? Looks more like a campaign to throttle OM System's sales.

May 25, 2026

The worst counter-marketing campaign ever...

Last update: 25th May 2026

Honestly, the thought of being a paid influencer turns me off when I see things like misleading info and astroturfing, not to mention how some brands completely disregard loyal customers. That's why I keep this blog free from undisclosed promotions. Lately, I've noticed weekly AI-style videos claiming OM System will launch 3 new cameras in 2026. Considering the past five years, that sounds a little too optimistic, right? Imagine working on the next video about a "new" OM-1 III and the AI "agent" perusing diverse corporate & promotional standards in the marketing office.


Study the camera box. Which manufacturer comes to mind first?


It's frustrating to see "trusted" influencers echoing similar content in YouTube videos and live shows. I also saw the same script from various YouTube (AI) presenters. More recently, the same AI channels started comparing the L-10 from Panasonic to the OM-3. I trust you won't fall for this latest marketing scam by delaying any OM System purchases. The OM-1 II, OM-3, and OM-5 II are some of the best M43 cameras in 2026. OM Systems is also the only company committed to M43 photography with a range of excellent M43 cameras and premium lenses. Could it be that some competitors aren't ready for a new and exciting customer segment with improved versions of the Pen EP-7 and the E-M10 IV?

PS. Not a whisper about new cameras on the well known M43 Rumors site...

Siegfried

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